Community Investment
Expand your brand and engage with Herriman
Why sponsor City events?
Each year, our communityʼs events are made possible by generous funds from local businesses and residents like you. We have a rich tradition of fun, family-centered events, and theyʼre only getting bigger and better with your help.
Learn more below how your business can increase visibility, engage with and build the community, and expand brand recognition through City event sponsorship!
Fort Herriman PRCA Rodeo
May 28 - 30, 2026 • Butterfield Park
Three nights of sold-out crowds enjoy professional rodeo competition.
8,000+ total guests
Fort Herriman Towne Days
June 24-27, 2026 • Crane & Butterfield Parks
Our largest event of the year features a week's worth of activities and entertainment to celebrate the Herriman community.
60,000+ total patrons
Herriman Howl
October 5, 2026 • Crane Park & Plaza
The community's fall Halloween event ushers in the fall season with a variety of activities and entertainment for the young and old.
6,000+ patrons
Night of Lights
November 30, 2026 • Crane Park & Plaza
A Christmas kickoff event featuring Santa, the lighting of Crane Park & Plaza, and holiday-themed activities and musical entertainment.
2,500+ patrons
Other Community Events & Sponsorship Opportunities
There's no shortage of fun in Herriman all year long with a variety of smaller community events to help everyone get out and enjoy our beautiful parks and recreation destinations.
Herriman Community Audience
• In-City Digital Billboards - 80,000+ average daily traffic
• Bangerter Highway Digital Billboard - 32,500 avg daily traffic with an estimated 16,396 daily impressions
• City Social Media Following - 31,000+ followers (Facebook, Instagram, & Twitter)
• Total Population - 60,000+
• Median Age - 25.5 (5.7 years younger than the state median age)
• Median Household Income - $101,460 ($25,680 higher than the state median income)
• Average Household Size - 4.25 (0.67 larger than the state average)
• Rodeo Ticket Sales By City: Herriman - 60%, South & West Jordan - 22%, Riverton - 10%, Other Utah Cities - 8%
