Why Partner with Herriman Rodeo
A proven PRCA event with established crowds, strong community reach, and growing visibility.
Why Competitors Choose Herriman
From PRCA recognition and added money to quality stock, strong production, and contestant hospitality, Herriman delivers a rodeo experience built for competitors.
PRCA-Recognized Event
Herriman is an established PRCA rodeo where points count toward world standings, giving contestants the opportunity to compete in a respected event with real competitive value, credibility, and prestige.
Added Money & Equal Payouts
With $45,000 in added money and equal event payouts of $5,000 across all events, Herriman offers a transparent payout structure that clearly reflects its investment in contestants.
High-Quality Production
An experienced stock contractor, knowledgeable announcer, and efficient on-time performance flow help create a professional rodeo environment backed by packed, energetic crowds across all three nights.
Strong Stock & Fair Competition
Contestants can expect quality roughstock, fair and consistent judging, and safe, well-maintained arena conditions that support strong competition and a dependable event experience.
Prime Location & Hospitality
Easy access from Salt Lake City and surrounding rodeo circuits, nearby lodging and food, simple parking and check-in, and a contestant hospitality tent for all three performances and slack help make Herriman an easy stop on the road.
Exposure & Strategic Timing
Cowboy Channel+ coverage and strong social media promotion extend visibility beyond the arena, while Herriman’s position within the rodeo calendar helps make it a smart stop between larger events without unnecessary overlap.
The Herriman Rodeo Experience
From packed grandstands and rodeo action to sponsor visibility and community traditions, Herriman delivers an event people remember.
Why Sponsors Choose Herriman
Herriman Rodeo gives sponsors access to a high-visibility PRCA event with strong attendance, city-backed promotion, and meaningful ways to connect with families, fans, and regional audiences over three nights.
Reach Thousands On Site
The Fort Herriman PRCA Rodeo draws strong attendance across three nights, giving sponsors repeated visibility in front of an engaged live audience during one of the community’s most recognized annual events.
High-Impact Promotion
Sponsors can be featured through social media, website content, email newsletters, on-site signage, arena displays, video boards, and other event-related marketing materials that extend visibility before, during, and after rodeo week.
City-Backed Community Reach
Herriman offers a unique sponsorship advantage through city communication channels, including a monthly newsletter reaching over 14,000 households, strong social media reach, and billboard visibility that help connect sponsors with local families and regional audiences.
Memorable Event Alignment
Sponsors are placed alongside a high-energy PRCA rodeo experience that includes packed crowds, family activities, patriotic moments, fireworks, and the traditions of a long-standing community event people remember.
Partner Value & Perks
Sponsorship packages can include tickets, VIP opportunities, brand exposure across multiple platforms, and added partnership benefits that help businesses build recognition while supporting a signature city tradition.